Back to the Roots: The I.C.E. St. Moritz 2027 reveals five classic car categories

The I.C.E. St. Moritz 2027 is looking back to where it all began. Returning to frozen Lake St. Moritz on 29–30 January 2027, the event has revealed five car categories inspired by its early editions. From open-top sports cars to experimental designs and racing legends, the announcement gives enthusiasts a first look at the collection taking shape for January. Whether you love unusual bodywork, competition history, or the character of an older road car, there is a category worth getting excited about.

Why The I.C.E. St. Moritz is going back to its roots

The organiser’s announcement on 2 October 2026 set out a clear direction: Revisit the categories that helped establish the event, while celebrating the motoring elegance associated with St. Moritz’s golden era. These are not five entirely new classes, but a return to ideas that shaped its earlier editions.

For visitors, the attraction is not limited to knowing every model or recognising every badge. The I.C.E. St. Moritz concours combines static displays with driving on the frozen lake, bringing automotive design and the experience of seeing cars in motion together in an unusual winter setting.

That makes the St. Moritz Concours d’Elegance 2027 an inviting place to follow your curiosity. Start with the cars you already admire, then leave time for the ones you know nothing about.

The I.C.E. St. Moritz 2027 is revisiting the categories that helped establish the event.

The I.C.E. St. Moritz 2027 categories explained

Which of The I.C.E. St. Moritz car classes will catch your attention first? Here is what each category covers.

Barchettas on the Lake: Open-top classics on ice

This category focuses on open two-seater sports cars from the 1950s. Their exposed cockpits offer a particularly striking contrast with the frozen-lake setting.

Take a moment to imagine the view from the driver’s seat. Looking at a car from that perspective can be more engaging than simply admiring its shape.

Concept Cars & One Offs: Automotive imagination unleashed

Experimental designs and unique, specially commissioned cars come together here, showcasing ideas that challenged convention and explored new possibilities in automotive design.

This is a good place to ask questions. What was the designer trying to achieve? Which detail would you keep, and which would you change? You do not have to love every design to find it fascinating.

Concept Cars & One Offs

Racing Legends: Competition cars with stories to tell

Racing Legends welcomes historically significant competition cars, including open-wheel and closed-wheel machines. Their achievements and place in motorsport history are central to the category.

Look beyond the colours and racing numbers. Learning where a car competed, and what made it memorable, can turn an interesting exhibit into your favourite discovery of the day.

Early Stars: Elegance from motoring’s earlier years

Early Stars covers cars built up to 1955, highlighting the craftsmanship, elegance, and innovation of earlier automotive eras.

Give yourself time to look closely rather than moving straight to the next car. Consider the proportions, controls, and smaller details, then compare what you notice with the later designs elsewhere in the collection.

Icons on Wheels: Memorable road cars from a golden era

Icons on Wheels welcomes road cars built from 1956 to the early 1980s, celebrating automotive style associated with St. Moritz’s glamorous motoring past.

This is the category for a little daydreaming: Which car would you choose for yourself? Try making that decision before looking at the badge.

Icons on Wheels are memorable road cars from a golden era.

See the classics up close, then watch them on the ice

The two-day format offers different ways to enjoy the collection.

On Friday, 29 January, the published programme centres on the static concours, with cars displayed for close-up viewing rather than kept behind a closed parc fermé. Best in Class and other special awards are also scheduled for Friday.

This is the day to take your time. Compare the cars, study the details, and take the photographs you will want to revisit later.

On Saturday, 30 January, participating concours cars are scheduled to take free laps on the frozen lake. The programme also includes the Hero Below Zero, Spirit of St. Moritz, and Best in Show awards.

Watching a car move adds another reason to appreciate it. A vehicle that caught your eye on Friday might become even more memorable once you hear its engine and see it out on the ice.

The I.C.E. St. Moritz 2027 tickets and hospitality

The I.C.E. St. Moritz 2027 tickets are on sale. Organisers have also announced further limits on lake access to help protect the frozen surface and surrounding environment, making it worth considering your preferred day early.

Standard admission options cover Friday, Saturday, or the full weekend. These include access to the public areas of The I.C.E. Village and public grandstands.

Choose Friday for a closer look at the collection, Saturday for the driving programme, or both days to experience the contrast. Your choice should reflect what you most want to see rather than simply which day sounds busiest.

For The I.C.E. St. Moritz hospitality enquiries, contact Avenhill Dale to discuss available options. Any premium viewing areas, lounge access, catering or additional benefits should be confirmed for the specific 2027 package before booking.

Inquire Now

Experience The I.C.E. St. Moritz 2027 with Avenhill Dale

You may already have a favourite category, but leave room to be surprised. The car you remember most could be one you had never heard of before arriving.

Whether you prefer a day spent examining the collection or the chance to watch the cars on the ice, Avenhill Dale can help you explore event access options around your interests.

Contact our team to enquire about The I.C.E. St. Moritz 2027 tickets and hospitality. Share your preferred day and group size so our team can check availability and confirm what is included.

Inquire Now