Privacy Policy
Last Updated: Sep 18, 2026
Avenhill Dale respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how Avenhill Dale Ltd, trading as Avenhill Dale (“Avenhill Dale”, “we”, “us” or “our”), collects, uses, stores and shares personal data when you visit https://avenhilldale.com, contact us, submit an enquiry, request our services, make a booking or otherwise interact with us.
Avenhill Dale provides access and hospitality services across entertainment events, sporting events, red carpet events, cultural and other events, together with corporate event services and personalised concierge support.
As an organisation based in Ireland, we process personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018, together with other applicable privacy and electronic communications laws.
1. Who We Are
For the purposes of applicable data protection law, the organisation responsible for deciding how and why your personal data is processed is:
AVENHILL DALE LTD
Trading as: Avenhill Dale
Company Registration Number: 814162
Registered Office: Dublin, Ireland
Email: bookings@avenhilldale.com
For the purposes of the GDPR, Avenhill Dale Ltd is the data controller unless otherwise stated.
2. Personal Data We Collect
The personal data we collect depends on how you interact with us and the services you request.
We may collect:
- Your name, email address, telephone number, country code and contact details
- Billing information and transaction details
- Information relating to an event, hospitality package or service you enquire about or purchase
- Guest names and the number of attendees included in a booking
- Seating, hospitality or event preferences
- Accessibility, dietary or other special requirements that you choose to provide
- Information contained in communications between you and our team
- Details relating to corporate enquiries, including company name, role and business contact information
- Information required by an event organiser, venue, hospitality provider or other relevant service partner
- IP address, browser, device, operating system and approximate location information
- Website usage, analytics and cookie information
- Any other information that you voluntarily provide to us
Where identification documentation or additional personal information is required by an organiser, venue or service provider, we will only request or process such information where reasonably necessary.
3. How We Collect Personal Data
We may collect personal data directly from you when you contact our team, submit a website enquiry, request event access, purchase or enquire about hospitality, request concierge assistance, use our corporate services or communicate with us through email, telephone, messaging platforms or other channels.
We may also receive information from someone acting on your behalf, such as a personal assistant, employer, family member, corporate representative or event organiser. Certain information may be received from venues, event organisers, hospitality providers, clubs, suppliers and other trusted partners where necessary to arrange or manage a service.
We may also collect limited technical information automatically when you use our website.
If you provide personal data concerning another person, you should ensure that you have the authority to provide that information and, where appropriate, that the individual has been informed about how their information may be processed.
4. How We Use Your Personal Data
We process personal data only where we have a lawful basis to do so.
To Respond to Enquiries
We use your contact details and enquiry information to understand your requirements, communicate with you and provide information about available services.
Our lawful basis may be taking steps at your request before entering into a contract or our legitimate interest in responding to enquiries and developing client relationships.
To Provide Event Access and Hospitality Services
We process personal data to arrange and manage requested tickets, event access, hospitality experiences, concierge support and associated services.
This processing is generally necessary to perform a contract with you or to take steps at your request before entering into a contract.
To Provide Corporate Event Services
Where you engage Avenhill Dale for corporate services, we may process personal and business contact information in order to plan, coordinate, deliver and manage event-related services.
This may include communicating with company representatives, venues, event organisers, suppliers and other relevant partners.
To Personalise Our Service
We may use information about your previous enquiries, bookings and stated preferences to provide a more personalised service.
Where appropriate, we rely on our legitimate interest in providing consistent and relevant client service.
To Process Payments
We may use transaction and billing information to process payments, issue invoices, administer refunds and maintain accounting records. Where payments are processed through a third-party payment provider, payment information may be submitted directly to that provider.
We do not intend to retain full card information where payments are handled directly by an authorised payment processor.
To Communicate With You
We may contact you regarding enquiries, bookings, event information, changes, payment matters, customer service issues or other matters relating to your relationship with Avenhill Dale.
For Marketing
Where permitted by applicable law, we may send information regarding upcoming events, hospitality opportunities, services or experiences that may be relevant to you. Where consent is legally required, we will obtain your consent before sending such communications.
You can opt out of marketing communications at any time.
To Improve Our Website and Services
We may analyse website usage and interactions to improve our website, understand visitor behaviour, maintain website performance and develop our services.
Non-essential analytics or marketing technologies will only be used where permitted under applicable cookie and electronic communications rules.
For Legal, Security and Fraud-Prevention Purposes
We may process personal data where necessary to comply with legal or regulatory obligations, protect our business and clients, prevent fraud, investigate misuse, manage disputes or establish, exercise or defend legal claims.
5. Our Lawful Bases for Processing
Depending on the circumstances, we may rely on one or more of the following lawful bases under the GDPR:
- Contract – where processing is necessary to provide a service you have requested or to take steps before entering into a contract.
- Legitimate Interests – where processing is reasonably necessary for our business interests, provided those interests do not override your rights and freedoms.
- Consent – where you have given us permission to process your personal data for a particular purpose.
- Legal Obligation – where processing is necessary for us to comply with applicable law.
In limited circumstances, another lawful basis available under applicable data protection legislation may apply.
6. Sensitive Personal Data
Certain information you voluntarily provide may be regarded as special category personal data under the GDPR.
For example, accessibility or dietary requirements could in some circumstances reveal information relating to health, religion or other protected characteristics. Where such information is necessary to fulfil your request, we will process it only where a valid legal condition exists, which may include your explicit consent.
Please avoid providing sensitive personal information unless it is genuinely necessary for the service you require.
7. Sharing Your Personal Data
Avenhill Dale does not sell your personal data.
However, providing global event access and hospitality services requires us to work with third parties. Where reasonably necessary to fulfil your enquiry, booking or service request, we may share relevant information with event organisers, venues, hospitality providers, clubs, ticketing providers, corporate event suppliers, payment providers, technology and communications providers, professional advisers, and other trusted service partners.
We may also disclose personal data where required by law, regulation, court order or a competent public authority. We only aim to share the information reasonably necessary for the relevant purpose.
Some third parties may process personal data as independent data controllers and will be responsible for their own use of that information.
8. International Data Transfers
Avenhill Dale works with event organisers, venues, hospitality providers and partners in multiple countries.
This means that personal data may sometimes be transferred outside Ireland or the European Economic Area (“EEA”). Where personal data is transferred to a country that does not benefit from an adequacy decision under EU data protection law, we will use an appropriate safeguard where required. Such safeguards may include the European Commission’s Standard Contractual Clauses or another legally recognised transfer mechanism.
In some circumstances, an international transfer may also be necessary in order to perform a contract with you or to provide a service that you specifically request.
9. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on the type of information, the nature of our relationship with you, contractual requirements, accounting and tax obligations, potential disputes, legal requirements and security considerations.
Information relating to enquiries that do not result in a booking may generally be retained for a shorter period than information associated with completed transactions, unless there is another lawful reason for keeping it.
Where information is no longer required, it will be deleted, anonymised or securely disposed of in accordance with our data retention practices.
10. Data Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, accidental loss or unlawful processing.
These measures may include access controls, authentication procedures, secure technology systems, internal access restrictions and security requirements for third-party service providers. Although we take reasonable steps to protect personal data, no electronic communication, website or data storage system can be guaranteed to be completely secure.
If you believe information relating to you may have been compromised, please contact us at bookings@avenhilldale.com.
11. Your Rights Under Data Protection Law
Subject to applicable law, you may have the right to request access to the personal data we hold about you, request correction of inaccurate information, request deletion of personal data, request restriction of processing, object to certain types of processing, request data portability and withdraw consent where processing is based on consent.
You also have the right to object at any time to personal data being processed for direct marketing purposes. Some rights are subject to exceptions and may not apply in every circumstance.
To exercise any of your rights, please contact: bookings@avenhilldale.com
We may request reasonable information to verify your identity before responding to a request. Where applicable, we will respond within the time period required by data protection law.
12. Marketing Communications
Where legally permitted, Avenhill Dale may communicate with clients and prospective clients regarding relevant events, hospitality opportunities, corporate services and other offerings. Where consent is required, marketing communications will only be sent after that consent has been obtained.
You can stop receiving marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting bookings@avenhilldale.com.
Opting out of marketing will not prevent us from sending communications necessary to manage an existing enquiry, booking or contractual relationship.
13. Corporate Clients
Where we provide services to a business, organisation or corporate client, we may process information relating to employees, representatives, guests or attendees involved in the relevant event or service.
The corporate client may act as a separate data controller in respect of personal data that it provides to us. Where appropriate, the corporate client is responsible for ensuring that it has a lawful basis to provide personal data relating to its representatives, employees or guests to Avenhill Dale.
14. Children’s Personal Data
Our services are generally intended for adults and organisations. We do not knowingly collect personal data directly from children for marketing purposes.
Information relating to a person under the age of 18 may occasionally be processed where they are attending an event as part of a booking made by a parent, guardian, organisation or other authorised adult.
In such circumstances, we will only process information reasonably necessary to provide the relevant service.
15. Third-Party Websites and Platforms
Our website or communications may contain links to third-party websites, venues, organisers, payment platforms or other external services.
Avenhill Dale does not control the privacy practices of third parties operating their own websites or platforms. We encourage you to review the relevant third party’s privacy information before providing personal data directly to them.
16. Automated Decision-Making
Avenhill Dale does not currently intend to make decisions about clients based solely on automated processing where those decisions produce legal or similarly significant effects.
If this changes, we will provide the information required under applicable data protection law.
17. Complaints
If you have concerns regarding how Avenhill Dale processes your personal data, please contact us first at: bookings@avenhilldale.com
We will take reasonable steps to investigate and respond to your concerns. You also have the right to lodge a complaint with the Irish supervisory authority:
Data Protection Commission (Ireland)
Website: [https://www.dataprotection.ie/]
If you live in another EEA country, you may also have the right to contact the data protection authority in your country of residence.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, services, technology or legal requirements.
Whenever this Privacy Policy is updated, we will revise the “Last Updated” date at the top of this page. Where changes materially affect how personal data is processed, we will provide additional notice where required by law.
19. Contact Us
If you have questions about this Privacy Policy, wish to exercise a privacy right or have concerns about how your personal data is handled, please contact:
Avenhill Dale
AVENHILL DALE LTD
Company Registration Number: 814162
Registered Office: Dublin, Ireland
Email: bookings@avenhilldale.com
Telephone: +971 54 666 4474
Website: https://avenhilldale.com/